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Wednesday, August 28, 2013

Ecommerce Website Builder

When a business undertakes using an ecommerce website builder, they need to understand what they want from their website before they start. If they are hiring someone to build it, they need to be able to present a plan to their website builder in order to get the site they want. This is true for both in-house website builders and hired contractors. If the business owner does not have a clear picture of their business, they will be disappointed by the website.

The first thing they need to do is identify their target market. The website should revolve around their target market, in that it needs to present the market with solutions to their needs. If the customer is only gaining knowledge from the site, the site needs to be laid out in a logical path that answers key questions from the buyer. If there are products to be purchased, then the website needs to help the buyer get the product from the website into their homes.

People want to shop online, but they still want to be able to speak with a live person. That live person may be via telephone, or they may be available during a live chat session. Either way, there must be a way for the potential customer and the business to communicate.

A business owner in need of a new e-commerce site should sit down and draw up a plan before they hire someone to build them a site. This will ensure that there will be no disappointment in the final product.

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