Have you ever heard of
Finder? It's an influencer search engine that was recently launched by Buzzoole. Finder is a software specifically designed for brands and agencies to search for potential brand ambassadors for your products. There are 2 billion online social users and if you are to find experts using regular search engines, it might take you eons to find the top influencers. You know that one of the best ways to promote your products online is through social media and the Finder technology works to identify online users who have a better following based on specific search parameters.
Finder searches influencers by topic, location and skill. It will search all Facebook profiles, Twitter, Instagram, Pinterest, blogs and personal websites and a classification based on the specific audience detected on the selected topic. So, if for example, you are looking for top influencers in the field of travel; Finder will classify its search according to social users in that field. That way, finding out who your target audience is a cinch.
As soon as your search is through, you will be given a list where you can have the opportunity to communicate with the users that will generate word of mouth and help you promote your brand. This technology will also ensure that when you create a buzz marketing campaign for your brand, you start out with the right influencers.
Influencers that will easily spread the word about your products and possibly generate sales.
The images below will give you an idea how
Finder works.
1. SEARCH
To begin the search for the best influencers for your brand simply login and write your category in the search bar (i.e. cuisine, fashion, photography, tourism).
For an even more accurate search you can use the "Advanced Search" options.
Language: this allows you to search for influencers who speak specific languagesSuggest influencers: gives you the opportunity to suggest reference influencers for your research
2. PREVIEW
After having input the topic in the search bar, such as filmmakers, you will see a preview of the report with just 5 results.
At this stage it is possible to eliminate any results that aren't relevant or interesting and see the entire report by clicking "Create a report".
3. REPORT
With the report complete, it is possible to view all of the results by topic and interact (mention, follow, etc.) with the social profiles of the resulting influencers, (Twitter, Facebook, blog, website).
To continue to have access to the Finder report, even offline, it is possible to download it in PDF or Excel format.
4. FILTERS
To help you identify influencers that are most tailored to the needs of your brand we’ve equipped Finder with a filtration and organization system that includes the following:
- Max Followers: filters the influencers based on the maximum number of followers they have
- Gender: filters the influencers according to gender (male, female, both)
- Skills: filters the influencers based on their skills and skill level Organization levels:
- Leaders: organizes influencers who have the most followers in your identified cluster from top to bottom or most to least
- Lovers: shows the users who follow the leading influencer in the identified topic at the top of the list
- Connectors: puts the influencers who have the highest number of relationships and connections among themselves at the top of the list
- Emerging: shows the users who in the last 3 months have gained importance and have begun to influence their followers in your specific topic at the top of the list Research on favorites:
- Favorites: These are your favorite influencers, who you can choose in the research stage by clicking on the star
I am not so techie myself, but I did find it easy to use. If you are looking for an easy and effective way to promote your brand, then you have to try Finder.
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