Do I like this bracelet? Is it worth the money? I didn't realize this mental "shop talk" is good for you. According to experts, when you're browsing in stores, you are really making a series of independent decisions. So you see, window shopping boosts confidence because whether you scored a great deal on an 8g ipod nano or you passed on a pricey piece of jewelry, in the end, you have developed greater faith in your own judgment. Window shopping does not only make you feel good but it makes you feel more confident as well.