If you're a website owner and you're wondering how the more popular websites increase the traffic and rankings, the answer is very simple. SEO (Search Engine Optimization). It's a form of advertising that helps increase your site's visibility, using important keywords from your website. SEO Dallas will help you land on the top pages of every search engine there is on the internet. So when a person clicks on a keyword that matches yours, your website shows on the top list. People won't waste time clicking on thousands of pages, what matters are the first few pages, so it's important that you are on those pages.