What makes a successful marketing company? Everyone would tell you it's all about sales. What they don't tell you is marketing's trade secrets. It's all about focus, service and customer care. This also works for business to business relations and transactions. Businesses now rely on other businesses for almost everything. From production to advertising to marketing and sales. It can be direct, through telemarketing or through outlets. Outsourcing is the prevalent business practice. You have the BPO sector that takes care of this. Most companies rely on b2b telemarketing not only for cost-effectiveness but reliability as well. The difference lies in their relationship to customers and clients. They have their eye on the ball so to speak. They view of every sale as a partnership to success not a mere customer. Always go for the b2b company who treats your business as if it was their own.