Every business is created to cater to the market's need. Businesses need other businesses to survive. They are essential to their operations. In marketing alone, businesses need advertising companies to survive. This is where b2b telemarketing comes in. It is way less expensive than other forms of advertising. It is more direct. Businesses are linked to other businesses that either need their services or even products. Other companies need these in their operations and being aware of other companies who can supply them these is very important. Telemarketing is a more direct form of awareness. The next time yo see a product or service you need, the company you hire or buy from could have acquired these from other businesses.